Design that works online websiteDesign that works online.

Have you ever wondered why some websites are designed so thoroughly yet some are just seemingly not designed at all? I often do.

This led me to investigate what design works, what I found out may surprise you. It seems to me, that even though we all know that the quality and context of the content on your website or blog is critical for success, the design only really matters form an ease of use and navigation point of view.

My research also shows that we should always consider all the relevant aspects to design, such as structure, fonts, images, ease of use and much more, not just fancy photography and graphics.

What you need to make sure is that visitors to your website can find what they want quickly and easily and that content is easy to consume.

Just take a look at some very successful website to see what I mean.

http://www.mumsnet.com

http://www.bb-shopping.com

So don’t feel you need to have an award winning designer or agency involved, unless you want them to be, when creating a profitable and well designed website.

P.S. I still like a good looking site but as for spending a vast amount of time on the intricacies of buttons and graphic elements, I would rather now get the site up faster and be refining the elements as I learn more about what people think and what they are doing on the site, it also means you can start to make money sooner.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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