The Entrepreneurs Guide To Using Twitter
People always ask how do you grow your Twitter followers and get them engaged, so in my entrepreneurs guide to Twitter here are principles to doing this successfully and in a positive appealing way to your audience.
First of all, you should never over sell using Twitter (just as with any social network) and so I would recommend you priority is to educate and entertain your followers as well as those who find your Twitter feed. When you provide value, people come back and take what you post seriously – even if it’s just for entertainment.
Obviously we are looking to use Twitter, as one of the social tools, to promote what we do because we are entrepreneurs, but marketing in this channel needs to be done subtly – just a single Tweet done badly can “turn off” that reader for good, so think about everything your post.
I am not going to state the obvious technical things with Twitter, but there is a skill to using Twitter that very few understand and very few are masters of.
The first thing to think about is what you goal is with a single Tweet, I highly recommend that you set this out in your own mind and think about what you post, I personally advise my clients to actually write them in something like Word, that way you can edit, tweak and spell check well before you hit the post button.
I also advise you don’t “blend in”, think about the 140 characters as a headline, and we all appreciate the power and impact of a great headline when it comes to copywriting.
A quick hint before I go on is that I much prefer and see better results commercially when Tweeting as a person, rather than a company; Twitter is a personal channel and the audience are more trusting of an individual (don’t abuse this fact), so if you have the chance split test this concept for yourself and see what works best for yourself.
Your aim has to be to show, in your Tweet, your expertise and also to generate a level of curiosity and interest in what you say and it doesn’t matter is this is a non-sales type Tweet or even a “full on” but subtle marketing exercise.
Next, if possible, have some sort of social proof, third party endorsement of other expert support for what you post, even if it’s just by saying “a friend has had great success by….”
I also highly recommend you never, ever write a Tweet that is not directly linked in subject to any link you add to the post, it just sends out a “spam” message to anybody who clicks it and as I say, will make them suspicious for then on about you and your Twitter feed.
I also like to re-Tweet relevant content when I find it, but check that you are not helping out your competition or who originally posted the Tweet, as you are now associated with them, are the sort of person or company that appeals to your audience – you wouldn’t want to be associated with anybody that has a negative impact on your own personal brand now.
There are a few “naughty” tricks with Twitter like pretending your content is being re-Tweeted by adding RT @username to the start of your Tweet, but I don’t recommend this, if people find out then again your reputation will be reduced.
There is not right or wrong number of Tweets per day, but I suggest that the following rules:
Run your Twitter activity in what I call “waves” that provide two or three non-sales Tweets for each marketing / link Tweet (which is a subtle pitch).
Obviously you ought to monitor the links, this way you can see what works and what doesn’t.
Because you are doing multiple Tweets a day, run each “wave” with a Tweet every 90 seconds to 3 minutes, this give you a better visibility with your followers.
I also don’t believe you need to run more one “wave” a day, even every couple of days but if you want to then two or three “waves” per day is perfect when you are looking to Tweet more frequently; despite what others do, you don’t need to do a Tweet every few minutes or even hours, but what you should do.
In my experience for multiple “waves” per day, the structure should be 3 Tweets (2 non-sales) in a “wave” and post twice or at most three times a day – the times of day should be suited to your audience type and when they are most likely able to see what you post, for example when people are on their way to and from work in your target market’s location (don’t post at 3am when they are asleep or as they are just starting their work day as you reducing your chances of success). And remember you can use a service like Hootsuite to automate this too.
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