Authentic to workEvery detail has to be authentic to work

No matter how you do things online, every detail has to be authentic to work, it’s important to notice every little detail. It doesn’t matter if you are writing a sales letter, planning the script for your next video, designing a web page or anything else you do, details make the difference.

People subliminally notice little differences and little inconsistencies – these are the difference between winning a new customer and failing to convince a prospect. Everything you do should have “energy”, be enthusiastic, authentic and honest and without the details correct they will not be translated to your audience . As a simple example, a newsreader on TV speaks in a certain tone based on the story type and dresses a certain way (at least the parts you can see http://www.bbc.co.uk/programmes/p00bpkwp) and when they don’t it makes things either funny or unbelievable.

The example I have used from the Morecambe and Wise Show may be funny, but I hope it illustrates my point. Next time you are creating something, look at things critically, if you are writing then read what you have written our loud and think about your perfect target market and what they need, check what you are wearing and what’s in the background if you shoot a video, but make sure that whatever you do, you have, to the best of your ability, conveyed what you want, in the way you want to.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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