Hosting-video-websiteHosting Video For Website And Mobile Devices

The thing with video, especially in the UK, is that bandwidth is never as good as you want it to be, or at least that’s my experience where I live and work.

One area of greatest confusion is how to encode video for use across lots of different devices but it’s actually quite easy, let me explain.

First of all when I am creating a video of any type whether live action or a screen cast, I like to do this at as high a quality as I can, it gives me the most options later on, this is normally in HD 1920 x 1080.

If I am using a third party hosting service like YouTube or something more professional like Wistia or Vimeo, then I upload what I have and let them take care of things, even though it can take some time. Some people like to create their own player and place video on their own web space, which is more complex, but does have its benefits, especially the cost, so here is how I would encode this:

Save the video in H264 MP4 format, this works well on virtually every device type.

If I have the options, I save the video at 750kbs and the audio in stereo at 80kbs, that way I have a good balance between quality and file size and I set the image size at 768 x 576, which is SD

Lastly I make sure the frame rate is at 24 as this is a good balance for live action and screen shots too.

I personally use QuickTime Pro quite a lot on my Mac, it may be a bit older, but it seems to work well for me, I also use quite inexpensive software like ScreenFlow, Camtasia and Snapz Pro as these are easy to use, they must be if I can use them, and leave the software suites like Final Cut and Adobe Premier to those in my organisation with more experience, professional video editing skills and a much more powerful Mac than I have.

There are literally 100s of reason why video makes sense for your website, especially since it’s now much easier to do, edit and manage.

We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming