make money onlineMake money online

I hear all the time How big a list do you need to make money online? “Your list size is directly proportional to your income”; well I disagree. What is most important is the quality of your list.

If all you do is go and get affiliate deals for something that may match you audience, or if you are hunting for clients out there then you need to have a large list because you are taking a “shotgun” approach to your sales and marketing effort, but that’s not the best use of your time and money and definitely not going to give you the most enjoyable and profitable online business.

The simple truth is quality always will over quantity, it’s how we decide what to write or offer on this site, it’s also why we openly ask for your feedback (so if we ask please help us to help you).

If you sell something that you know your audience or list want and of a quality that they will appreciate and has a value well above the cost, you will be able to sell to a higher proportion of people, because as smart people, there are only two reasons why people don’t buy:

  1. They don’t want it
  2. They can’t afford it (this is why we try to give website.co.uk readers get great content every week for free, so maybe this will change over time)

It’s as simple as that.

Therefore let’s imagine you sell a product at £500 and you only have a list of 100 and all 100 are interested and half of them can afford it, then you have a great chance to sell 50 products and if you do a great job there’s a good chance you can sell to half of the, so 25 people.

You will generate £12,500

That’s way better than a list of 5,000 where it’s not very focused so only 2% are really interested in what you offer (even 2% is a very high level for email marketing responses) and of these people and the variability of them, only 30% can afford the £500 and again half of these people buy

You will generate £7,500

So to be successful on line you don’t need a big list, you need a responsive and relevant list in order to make money.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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