How-Long-websiteHow Long Should a Blog Post Be?

I could answer this one with the phrase, “how log is a piece of string”, but instead I will try to help you determine what is best for your readers, listeners or viewers.

A little bit of trial and error will go a long way to helping you decide what works for you, as well as your audience, lets face it if you don’t like writing too much or find it difficult, then shorter posts will most likely be more appealing to you and therefore mean you will keep to your blogging schedule).

The best way to tell what works and what doesn’t is to create some short (maybe no more than 100 words), some longer (about 500 words) and a few longer posts too (at over 500 words) and see what traffic and comments you get on each.

Another trick to employ is look at how you present your blog, because it doesn’t always have to be written: I consider many podcasts to be blogs and the same is true with video too.

So unfortunately there is no straight answer to the original question, but with a little bit of experimentation it’s fairly easy to work out what is right for you, your audience and also what format your posts should take.

There are many advertising platforms and companies out there that look forblogs and websites with relevant traffic and you don’t need big traffic for it to work for you, also don’t be afraid to deal directly with brands. Obviously as with everything internet advertising wise Google is the big player with their AdSense and Ad Words services, but other providers like Chitika, PocketCents, Yahoo Advertising and Bidvertiser each offer a slightly different type of service and they may be better for your particular site.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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