How To Advertise You Advertising
Advertise You Advertising, as part of a strategy, it’s amazing how many people, even those who are professionals, fail to use this trick, particularly across their social media outlets. If you want people to pro-actively look out for you, then you should tell them too.
A really simple and effective way to increase the response of your marketing is to work cross-media, but some people find this a challenge, especially if they have multiple people or agencies involved, but there I a really simple thing anybody can do, that costs nothing or virtually nothing, that will “bump up” your advertising, PR and marketing effectiveness and that’s advertise your advertising. Let me give you a couple of examples.
Imagine you have invested in a direct mail campaign, we all know that most direct mail is ignored, but in your campaign you have a really important and valuable message to get across and you have used the right tools and techniques to make it as easy as possible for potential customers to take action.
Well, a smart person will actually blog, tweet and post about the fact that the direct mail is on it’s way to selected households and that if you are luck enough to get a piece of it, then you will be able to do something other can not.
Then we have the situation when the investment in a display advertising has been made, a really easy way to get people engaged with your brand is to ask people to “look out” for you advertisement in the relevant publications, you will be really surprise how many people will do what they are asked and may even buy something just to see it.
An don’t forget when done correctly cross-media is an easy, logical and very cost effective way of improving the return on your investment, especially when you use specific techniques to encourage your target marketing to take action and make it really easy for them to.
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