How to Build A Growing Fan Base for Your Company

How to Build A Growing FanBuilding a fan base can be quite challenging especially when it’s for smaller and new companies. As difficult as it is to admit, things really do move faster and business grow better once it has a built a strong following.

You can generate interest business through paid advertising, blog commenting, link building and link exchanges but this doesn’t always guarantee that the resultant visitors will become fans.

If you want to build a great and ever-expanding fan base, and make a name for you and your company, here are the things you should take note of.

1. Goals and visions.

The very first thing you should consider when starting a company is to figure out what your vision is. Is it purely for profit? Well, let me tell you now that if you want a business mainly to earn money, that won’t be so appealing to potential fans, only fans of trying to do the same.

Once you have that vision, it makes everything else clearer, especially the language you want to use and what you want to portray to your fan base. Be the business that cares the most in your market segment because that will make you stand out from the rest.

2. Figure out how you position yourself and your business.

What you sell doesn’t matter (even if it is the best item ever for your chosen market), if you don’t know how to position and package your business. The best way to do this is to figure out what’s common among the other businesses in your field.

Once you’ve figured that out, do the exact opposite, or at least do not replicate it. Doing what’s different doesn’t only make you stand out from the rest of the market but it also makes it easier for your business as well.

Being different also means less competition. Now this doesn’t necessarily mean being too bizarre, random or having something that’s so out of place, but going “against the grain” is a clever tactic as long as you still have the goals of your customer (not your own goals) at the heart of the messages.

3. Give, give and give again.

Trust me on this, give more and you’ll receive more, it’s the concept known as reciprocity. People want free things, as we all know, but the more you give the more they’ll be happy with you and your company and the more they’ll stay and ultimately give back.

You don’t have to sell something or ask your audience to buy your product in every marketing email you send, I suggest that you never sell in more than 50% of your communication, especially email. Give away coupons, products, eBooks and anything related to your business.

You also have to take note of what you give. Just because it’s free doesn’t mean it should be cheap, remember, more is better (if it’s commercially viable); you can’t expect to give something cheap and have people like it as ask for more.

4. Connect.

We’re now living in a world where people care less and less and it’s easy to switch loyalty, so be the company that cares more. It’s not always bout leads. Always remember that you’re dealing with human beings and not robots. Once you have that in mind, it’s much easier for you to be patient and be more understanding with your customer’s needs.

Create policies that really take care of your customers. One example is to never let an email go unanswered, no matter what the question is, even if sometimes the writer is rude (it’s normally their lack of understanding so help them out).

Being connected also means having the right social networks. Note that we emphasised the right social networks and not the most. Having many social networks is fine as long as you can manage all of them properly. There’s no point in signing up for all if you can’t monitor these everyday.

5. Commit.

If you want a great company, treat your team well. When you treat them like gold and show your commitment to them, then your team will be committed to you. Good companies develop and nurture great teams.

Also be committed to your customers, this means that you have to keep your customer’s best interests at heart. This just doesn’t just mean giving them the right things and right products but also telling them that what you provide might not be right for them, or that they are not quite understanding the situation they are in and advising them.

In my opinion, you should only provide somebody what the need, even if they think otherwise – it’s the old phrase of sell them what they want but give them what they need. Customers and your team will appreciate your honesty and the care you exhibit to everybody connected with the business, it’s not just about selling it’s also doing the right thing.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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