Pinterest for Business: Yay or Nay?
Pinterest has been new in the social media world but that doesn’t mean it doesn’t pack a punch. With over 48 million users, Pinterest has moved up fast in the social media ladder and is still continuing to grow up until today.
What these business owners don’t know is that Pinterest is actually really good for business exposure, especially those that are product and visual based.
When you think about it, it does make sense because Pinterest for business is perfect because it is a site where people actively look and go through thousands and thousands of images, all filtered through their preferences.
Add a source of where to a buy, the price and other details and you’ve got a business formed. Studies show that a good percentage of Pinterest users are women, which would be perfect for businesses in retail, home and lifestyle.
The good thing (or bad depending on which end you’re seeing it from) is that Pinterest interface is created to keep on going. Which means that a consumer can spend hours and hours looking over images of products and never get bored or even realize the time passed. Perfect if you want to attract a lot of people from your target market.
Because more and more people, both business owners and buyers, are signing up for Pinterest, the company is creating new things to further making the experience of going through the social media network easier as well as faster for both consumer and seller.
If you want to start up your own business through Pinterest, these tips might help:
- Set up a Business account. Though this isn’t necessary, setting up a business account on Pinterest will actually make it easier for you and the buyers. There are also additional tools and features that will help make your business look better.
- Check Pinterest analytics. This tells you which are the most popular pins, which get pinned the most and track down activity on your site as well as others. This way, you find out what people are attracted to and ultimately figure out your business strategy of attracting customers.
- Pin it. You have to make sure your website is “Pinnable” that way it’s easier to gain more exposure for your site. This means adding more photos and images to your site. Just make sure that these are interesting ones and not just stock photos. Remember, you want to attract people to your site.
- Giveaways are just as important. People want free stuff and if they want what you’re giving then they will cooperate. Give out pinning contests and other sorts to gain a much bigger fan base.
With whatever product your selling, it’s important to know your market. The good thing about Pinterest for businesses is that it’s easier to find that type of market and easier for them to find you. Pinterest may be new to the business world, but it will be a household name for long.
We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.