The Answer To Single Most Asked Web Video Question!
I always get asked one question, when it comes to video online and that is “How long should a web video be?”
I do use services like YouTube, but only for promotional reason. When it comes to what I call “the business stuff”, there are a series of analytical tools I employ so I know exactly who is watching what, for how long, if they come back, what parts they skip and so much more.
Because of what I do and have done in the past, I tend to get days worth of video consumption in a few hours form both normal websites and from mobile devices, so what I am about to tell you is based on year’s worth of video consumption, from people in the UK, across all types of subject and that has been consumed in the last 3 months.
First of all, if your content and story is that compelling, a video can be as long as it needs to be, I’ve watch and hosted many pieces that are well over an hour but it’s because the content, subject and the presentation is great and of real value.
As a rule, and here’s the most important factor from all our statistical evidence, the first 5 or 6 second is the most important, if you capture somebody in this timeframe then you can keep them engaged for anything up to 2 minutes without too much problem, so jump right in to what you are showing, don’t waste time and attention with logos, animations and those type of things.
When you go past 2 minutes, all the way up until about 20 minutes, it’s all about the balance between content and time, it’s as simple as that, and there is no right or wrong video length.
I would love to tell you that the right length of video is, for example 22 seconds, but that’s just not true, but what I can say is that if your first 5 seconds is wrong, then that’s all people will consume which is going to massively limit your results.
These are the pieces of software that I use when creating video content and trust me, if I can use them anybody can.
Research organisation Forrester says that it’s 50 times easier to get front-page Google rankings with video that with text, the reason is that they are meant to be more difficult to make than simple web and blog entries.
We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.