The Best Reasons To Use VideoThe Best Reasons To Use Video

There are literally 100s of reason why video makes sense for your website, especially since it’s now much easier to do, edit and manage, but here are my top ones:

It’s easier for visitors to your site to consume information this way than by reading it and looking at images.

Video is, when done correctly, brilliant for SEO.

YouTube is the second largest “search engine” after Google and you are missing out if people can’t find you there.

Product and help demonstrations “come to life”, this is far better than boring old user manuals and is a better consumer experience too.

It shaves you time, if you convert a sales pitch, event information or a presentation in to video, you only have to do it once (unless you want to do it multiple times) – just point prospects to the video, let the watch it and then they can decide if what you offer is right for them.

It gives what you do more personality than a “flat’ website.

Video is a great way to differentiate yourself form the competition.

Using video is an easy way to combat the restrictions of smartphones, as a small screen is no barrier to video and the consumption of your message.

By adding video, you give yourself the ability to appeal to people in all three ways they consume information – through visual, auditory (sound) and kinaesthetic (emotional) senses.

More great articles:

Interactive Print Video training

Interactive Print Survey Results

Would you like me to tell you how it’s done?

We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming