The “Real” Danger of Relying on Social Media
I am a fan of social media and done correctly it is a really cost effective way to generate leads to your business (I especially like Facebook and Twitter because they can give a very high return on investment when done properly), but one thing to keep in mind is that relying on your own website is far better in the medium and long term than relying on somebody else’s platform. Let me explain.
If you build a business based on posts on a social media platform, whatever platform it is, all you are doing is helping the platform owner.
There’s nothing wrong with helping the platform owner as they are helping you too, with free traffic, free hosting, easy to use tools and much, much more, but, and it’s a big but if one day the platform owner changes the rules then you could be in trouble – so use them wisely.
What I like to use social networking for is driving traffic, in a positive and value added way, to my own websites. I don’t want to have my competition appear next to my content, I am not interested in seeing adverts placed across my videos and I am sure not happy if somebody else can influence what I say and how I say it, though I am happy to use those features to benefit my business when and where I can.
Make sure when you use social networks that you have the following tools in place as soon as possible:
Great quality content that is valuable to your target market and only your target market if at all possible (you don’t want to waste time, effort or worse still £s on advertising on anybody but the more suitable potential customers).
A way to move the reader to your own website or blog if they want to know more or get more value form you, as quickly and easily as possible.
A method to capture information from your audience so you can continue a conversation at your leisure. This is done by using some easy to implement tools like an opt-in email list, a members area on your site or even a free report that can be downloaded as a PDF.
And what ever you do, always use an automated system to make things as easy (for this I use Infusionsoft as it is exceptionally good, but check out the post on website automation to find out more on this and the options available).
Here are more great articles:
We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.