The Principles That Define The Success Of An E-Commerce Solution

Success online is all about planning and consistent improvement and to do this you need to understand why SEO is relevant in everything you do online, let me explain.

Let’s start with hosting and a simple example; did you know that if your domain is on a shared hosting service, then the IP address you use is likely to be used by multiple domains and as such, Google and other search engines consider the content there of less significance, if you have one IP address per URL then this is best for your search engine rankling.

There is multi-media content and this is a “biggie”. When you create things like audio and video, make sure you use as many SEO tricks as you can because multi-media is loved by search engines because of the vast amount of content contained within them, so much so that we have actually done a whole blog piece on this that you can find in our Video section.

Here is my take on how best to plan legitimate and organic SEO activities because it’s now about content, social media and traditional SEO techniques.

Here are more great videos:

11 Tips For All Mobile Websites

Free step-by-step guide to video for high conversion rates


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

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