There are 3 Types of Potential Customer
Most of the time, people “lump” all of their marketing efforts, including online, in too simplistic a way and there really is no excuse.
There are some really smart online people and one of the simple things they understand is that there is not one single type of customer, there are actually three.
As soon as you realise that you can segment your proposition and deliver based on this, you can see easy improvements in your online activities, so here’s what they are:
- One: People who are yet to discover they need you.
- Two: People that know they need help, but don’t know from whom.
- Three: People who are doing things but they are not getting the results the want in the way they want them.
People who are yet to discover they need you.
The people are not necessarily a great customer type to focus on as their propensity to buy is limited. Make sure you don’t forget these people or businesses, but you will have to spend a great deal of time and money getting them to buy and if you are anything like me, you want results sooner rather than later.
People that know they need help, but don’t know from whom.
This is the largest segment of people you can focus on. This group are out there looking, so typing searches in to Google, asking friends in social media, reading blogs and much more, so the trick here is to make sure wherever they look, you appear and whenever they see you, they value what you say and do.
People who are doing things but they are not getting the results the want in the way they want them.
People in this group should be your most profitable customer base, they have already taken action and will pay for results and if you can show that what you offer will deliver faster and more pleasing results, then they will “jump ship” to you or at the very least buy in to your ideas. It’s easy to find people in this group, they too are search online for answers but you can also position yourself in front of places they go.
Let’s look at a simple example to illustrate this and also where to find them and let’s use one of the largest online business segments – making money online form home.
The people who don’t know they need you have yet to think about using the Internet as a way to make money, they may want to earn more, they may be financially struggling or they may just want a change of career. If you want to “capture” these people you have to implement, what I consider to be a shotgun approach, spreading your message out to as many as possible and hope you get a few hits.
Those that know they need help, but don’t know form whom have already realised they need to make money and that online is a real opportunity and others are making money that way. This audience, because they are searching, make themselves “digitally visible” in what they do, how they search and their willingness to ask questions.
The third group who are doing things but they are not getting the results the want in the way they want them will be hanging out in places, physical and digital, where online marketing is being discussed like industry events and seminars or online communities like Warrior Forum, they are also on email marketing lists too.
Simple put, think about your market, think about the three customer types and make sure you know which of these things your marketing is aimed at and add value to them.
Here is my take on how best to plan legitimate and organic SEO activities because it’s now about content, social media and traditional SEO techniques.
We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.