Tips on creating an opt-in email database

Tips on creating an opt-in emailMany companies rely on buying email lists as a strategy to boost up their online or social media marketing and in effect sales.

While coming up with another way to get such results might seem difficult, and is almost certainly slower than just buying visitors, there is actually another way to generate new leads and build email lists without having to purchase them from an outside source.

The strategy I am going to share is all based on opt-in list of emails, which should be, if done correctly, far more responsive to your specific business needs compared with a “bought in” solution.

As I have said, this method is slower and you may, at first, find it challenging but it’s by no means impossible and should be much easier if you take note of the following four steps.

  1. Blog. Figure out what your target market is and create content for a blog. Blogging is the best way to get your content out there as well “indexed” in the different search engines (this basically means noticed and able to be found). Make sure content is short and sweet. Make it relevant to your business, but helpful for others while making it interesting for reader, so they actually click on it and hopefully share it too. That’s why you must not forget to add social media sharing buttons to “spread” your blog post around.
  2. Provide tempting offers and deal. It’s one thing to attract readers, but another to convert them into customers and get these readers to opt-in to the email list that you setup. The key is to offer something they will want enough to sign up, think of it as if you are going to give away something of way more value than their email address, this could be a sneak peak or trial of your services or products, even a bonus of some sorts. The most common way to deliver the value is in an e-book, PDF download or video. Make sure you constantly expose them in your blog too and that instructions you have when you ask them to provide an email or other personal details are easy to follow.
  3. While the first two steps should ensure long-term relationships with readers or your blog posts, it will not necessarily be that easy when you’re just starting out, no matter what others say (take it form me I know and want to be honest with you). If I were you, I would consider paid for marketing strategies like social media advertising and blog and email sponsorship, this is not something you have to do it forever but it does help you at the start.
  4. Finally, communicate with your team (if you have one) and with potential other online resource owners that you feel could help. When you want a successful business, you have to work well with your team and your peers, so communication is key and a great way to do this internally is explain your goals and vision, the other thing is by chatting and helping people “virtually”, such as writing responses to questions on other blogs, creating blog posts of third party sites or even joining groups on places like LinkedIn and Facebook, you can not just get help and ideas, you can also drive traffic to your content.

So there you have it, just follow these steps and you potentially won’t need to purchase email addresses in the future.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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