Top Tips for Web Hosting Top Tips for Web Hosting websiteTop Tips for Web Hosting

With so many hosting options out there before you even get to options such as shared hosting, dedicated servers and Virtual Private Servers (VPS), here are some simple things to be aware of.

Make sure that when hosting that YOU own your domain name, that way if you decide to move hosting providers you don’t have issues retaining or transferring that domain.

Check that when your site becomes popular, the “small print” on your hosting service doesn’t end up costing you a fortune. Normally there will be costs associated with bandwidth (amount of data sent to people viewing your site) and disk space (space to hold things relevant to your website), so check this, especially if you have things like video or downloadable documents on your website.

Support is something you hope you never need, but be prepared to pay for support or suffer a long wait and a lack of help if you are not paying very much for your hosting, or it’s free.

A good idea is to ask the support people a question via email and see how fast they respond before you sign up with them; too many companies invest in sales but under resource support and that’s not good for your business.

Talking of free hosting, there must be something in it for the provider, so make sure that you are happy with what they are doing to fund the free service they offer if that’s a route you are thinking of taking.

Uptime guarantees are something many web hosting providers boast about, but make sure that if the service does go down, which it can, that the cost to your business is not high and the compensation you get is low.

If your site needs to run all the time, look for providers that have guaranteed services and options to manage the site in multiple locations to keep you online, it costs more but can be worth it.

Remember that in most cases once you have decided on a hosting company, moving site is not so easy, so pick with the medium to long term in mind not just based on a short-term deal.

Make sure your host and YOU backup your site so that if the worst happens you don’t loose everything and have to start again.

Don’t sign up for too long because, like most things online, performance improves and cost goes down over time and you don’t want to be stuck over paying. It’s always a good idea to check every few months or at least once a year to see if your provider can make you a better hosting offer too.

If you have shared hosting be aware that without your own IP address, your SEO will be slightly compromised as Google and the other search engines prefer a single IP address for a single domain, it signifies your intent, quality and investment in hosting. Here are some types of hosting and non technical hosting guide.

Don’t pay for more that you need, especially to start with and also on that, make sure that you can scale up or down your hosting needs without too much difficultly or cost with the hosting company you choose to go with.

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We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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