Video matters to online marketing.
There are more and more reasons to use video on your website every single day from a technology, ease and even cost point of view, but the statistical truth is even more compelling than the hype.
At the moment YouTube, as the number two search engine after Google, every month is entertaining and educating people with over six billion, yes billion hours of video played to over one billion people and 25% of that is on mobile devices.
Video consumption on the web, across all device types is growing and Cisco suggest that in under three years time it will account for between 55 and 60% of internet traffic and the number of people using video will double in this time.
One really fantastic thing about video is it gets shared, in fact 92% of people share videos they like and on Facebook video is shared more often than anything else, it also improves email open rates.
Here’s the great news for anybody who is selling from there website; if you explain your offer via video and somebody watches it, according to internetretailer.com, consumers are 144% more likely to buy; but I like this stat even more online retailers even say that when people watch video it coverts 400% better than when video is not watched.
And here’s the best stat of all: right now less than 25% of companies are using video as part of their online marketing strategy, so competition in this area for sales and SEO is less.
What are you waiting for get that iPhone out and start creating web video and take advantage of web video NOW!
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We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.