What does an “Uptime Guarantee” really mean?

Uptime Guarantee website

You have companies offering a variety of “Uptime Guarantee” statistics for hosting, but even with the 99.99% we have, there have been problems, so here is a simple guide to what it means in real terms:

In any given year there are 365 days (except a leap year but let’s keep things simple for now) and this equates to 525,600 minutes (trust me).

Now remember any down time can be at any point of the day or night and you should expect that it will happen just when you need you website the most, that way you plan for the worst case scenario.

Here’s the reality of those guarantees:

99% Uptime guarantee means your site could be offline for 5,256 minutes or over three and a half DAYS a year!

99.5% Uptime guarantee means your site could be offline for 2,628 minutes or almost 2 DAYS a year!

99.9% Uptime guarantee means your site could be offline for 2,628 minutes or about 9 hours a year!

So as you can see, the uptime may be high, but would you like to loose your website for even a day a year – I wouldn’t, so make sure you balance your hosting cost with the performance and make sure that if your site does go down, that you have a plan to get it back up and running as quickly and pain free as possible.

Although the Internet is a global opportunity, there are legal issues with hosting, especially with data collection (such as names, addresses, email addresses, phone numbers etc.) that have to be taken in to account with UK and EU laws, so having a local hosting provider may help you conform to the rules and regulations set out and that may change over time by being a UK based individual or business.

One of the biggest problems with online reviews are that they can be biased and web hosting is no different, so here are some quick tips to help you determine if what is being said will really help you make a decision.

Here are hosting types and – a non-technical guide.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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