What does Mobile Friendly Design mean to me?

mobile friendly design website

My business every year, creates literally 100s of mobile websites, as well as Apps (in fact we were building mobile sites and Apps way before there was such a thing as an iPhone) for all sorts of subject matters and there are some things that I still see today that amaze me. designing for a mobile device or picking a theme for WordPress, that will actually work on a mobile or tablet device is quite simple if you follow these rules:

  1. Think about the smaller screens in use and how the user will see what you have to offer
  2. Consider with menus and buttons how big they need to be for people to press then easily and not, by accident, click the wrong thing
  3. Make sure file sizes are small, you want the information to arrive quickly and not take up too much bandwidth, especially with the poor speed at times on mobile networks here in the UK
  4. Keep things clean and simple, to me that means simple backgrounds and not too much text as reading text is not so easy on some mobile devices
  5. Think about using video as a way to make it easy for people on mobile devices to consume lots of information and if you do use either a professional video hosting solution or at least learn about encoding video for mobile devices (see the post on this if you want some help (http://www.website.co.uk/hosting-video-for-website-and-mobile-devices/)
  6. Check the site on actual devices and across WiFi and the mobile networks to make sure you are really happy. We are lucky that we have such a wide range of devices here, form Apple iPhone 3Gs all the way up to the latest products and things like the Amazon Fire HD. For Android phones and tablets we always make sure we buy the Google devices too directly form them SIM free; in addition we look at what is sold in the market on the Android OS, so we buy those for testing too, but don’t feel you have to be this thorough, we just test way beyond what most do so our clients and you can learn from what we find out.

All the smart people know that mobile is here to stay and an important part of any website or online strategy, so just use the simple rules about and you will not stray too far from what works and what you are happy with.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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