What domain name should I registerWhat domain name should I register?

I have been a domain name “hoarder” for a number of years now, some have become very desirable and some, like a number of .mobi domains I purchased as soon as they were released, have not. But in owning over 1,000 of them, some valued at over £100,000, I have learned a thing or two that I want to share with you, so that you can profit form them.

Obviously the main reason to have a domain name (or URL) is that it makes it easier for people to find you online, so here is a few basic rules I have followed and that will help in marketing you to a global audience.

As a general rule, you don’t want a URL that is too long or likely to be miss-spelt. In terms of a domain, think about your company name, what it does or what people would search if they were looking for you in a search engine like Google, these should help decided on your ideal URL.

I tend to use domain registration services 123-Reg and GoDaddy because this gives me a UK company and also a US company to work with, but check out our domain registration review for more options and ideas.

If the URL I want is taken, I will always visit it, it’s amazing how many are for sale if you ask and this is normally done via a broker like Sedo.com, again our post on buying and valuing pre-registered domains will help.

If a domain is not available there are other alternatives, a simple way round it is to add the word “the” or “my” ahead of what you want, the other is to think about putting a “-” between any words, but remember you want to keep your online prospects, not send them to an alternative company, so please bear this in mind and see who has the version without these things.

Being in the UK, I like to get the .com and .co.uk if at all possible, but this is not always the case, so one or the other will do. If I can’t get both suffixes I check who has the other and what it leads to, just to make sure it’s not going to be detrimental to what I want to do online, it’s amazing that some words or names you look for take you off to “doggy” sites.

I like to show my visitors that I am a UK or international business and the .co.uk and .com suffixes are best, in my opinion, for doing this. I am not too bothered about buying other suffixes like .net, .org, .info or localised ones like me.uk and uk.net, they are a last resort in my opinion and I would rather keep searching than buy something I feel uncomfortable with.

The other question people ask is if the domain name helps SEO, in my experience it does, demonstrated to me by the fact that some domains I have, that have no content at all, get traffic and appear quite high in search engines.

So I hope this helps and as mentioned in the post, check out the reviews on domain registration companies and also the post on buying and valuing pre-registered domains if they will help you.

Here is my take on how best to plan legitimate and organic SEO activities because it’s now about content, social media and traditional SEO techniques.

We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming