What every website must do

This is what every website must do.

Many actually don’t, believe them or not . There are also things every site should have them too, again people get it wrong.

Number one add value to the visitor

If, by visiting the website, the person doing so not gain from the experience you just shouldn’t bother. The website should be for them, not you. Number two, capture leads. What’s the point in having a website if it doesn’t help in your sales and marketing activities? Make sure that you can capture leads to take action. Three sell.

Too many websites do not give people an opportunity to give you money. If you are doing were on sales and marketing go all the way online if your visitors want to that. Now the must have elements because even one of these out will mean, to use a very American phrase, that you are “leaving money on the table’.

Element one, video

The fact speak for themselves, it converts better than plain old text and images.

Element two

free stuff. People have been accustomed to getting things for free online and it’s better you do this actively and openly as it helps make sales.

Element Three, something about you

When visitors arrive at your website, they want to know something about you and not “War and Piece” but at least enough to know what you stand for and provide.

Element four

clarity of message, There’s no point in being less than open and honest about why you have created a website or what you want people to do while on and after leaving the site, so feature what YOU want to feature and don’t be afraid.

Element five, social media links.

Add every social media link you use to your website, if you need to know why this is important check out the section on social media on website.co.uk now. Element six, how to contact you. Give people every possible opportunity to make contact in as many ways as you can and from as many pages as you can too. So there you are, if you want more make sure to sign up for the tools, training and support free at website.co.uk


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

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