What should I know before I start any SEO strategyWhat should I know before I start any SEO strategy

There are many resources, tools and techniques that you can access for free online, just like the ones you can find here, so if you have modest goals and limited resources, it’s a great idea to do SEO yourself, at least to start with. SEO isn’t hard and practice makes perfect, or as close to perfect as SEO can ever be, so making onsite and off site improvements for SEO yourself with a few hours work and a regular plan of updates and improvements will help people find you online.

But, and it’s a big BUT, if you are time poor and have a real desire to achieve results fast, in the long run and have some funds to take advantage of an SEO expert, then I highly recommend that you do, but don’t think that it’s something you are not involved in, as the expert needs your help and goals to do their job and maximise your return on investment.

When I started out online, what I did was that I made sure I had educated myself on what should be done so I could have done it if I had the time or inclination. In the learning process I gained an understanding of what was good honest SEO, that has a long term benefit, (called in the industry “White Hat SEO”) is and what I could expect and over what time period, rather than what some people do in order to get fast, unpredictable results that could lead to my site being excluded from the search engines (called in the industry “Black Hat SEO”), that way I could help my SEO experts to deliver what I wanted and needed and even now I am still asking how I can help them.

Is SEO something I need to do once or should it be an on-going process?

If a website is something that is created and then left alone, then s single SEO plan may work for you and, so long as it’s done well and you are not in a highly competitive market, even a local one, it will do the job from day one onwards.

On the other hand, you can think of SEO as part of a marketing process and therefore keeping the SEO running, although it will cost more, even in terms of time if you are doing it yourself, will have significant benefits and keep you ahead of the competition.

My strategy for SEO is one of constant improvement and every single day my team and I monitor results, looking at what we can do to generate good quality, qualified traffic and improve value of our websites to visitors.

How much can or should I spend on SEO?

One of the best things about SEO is that you can do it for very little money to start with, if you wish. The other side of the coin is that there are people and businesses out there spending £1,000s a month on it, but here’s the key:

Once you have set up a plan, make sure it’s measurable and meets your business goals and that way you can really evaluate every £1 you spend and every hour you invest. SEO takes a little time, it’s a process not an event, but not too much time and is an essential part of what they call a “marketing mix”, that includes print, social media and much more.

My secret is simple and I suggest you “steal” it, don’t worry I will not mind. If I spend £100 and it makes me more than £150 in profit then I keep spending and refining what you do, in fact there’s no reason why, if you have a great product or service to offer, you can make a multiple of what you invest in SEO, so there is no incentive to stop spending and you make more than you spend, there are people getting 10X or more what they spend on SEO in profit.

How do I find the right SEO resources, person or company for my needs?

There are so many factors that influence your choice of SEO support but first an foremost it has to be based on the support and value you feel you are getting from them, whether you are doing it yourself from free advice and tools or having somebody else do it for you; SEO services should be meeting or exceeding you expectations.

The next most important thing is if you are using a third party to help with SEO they should really understand what you are trying to achieve and offer up suggestions based on marketing and business, not just technology. It’s also likely that somebody who really can deliver results in SEO, just as with marketing, will have an opinion and often it can be a strong opinion, but don’t be afraid of this. SEO is a science in one respect, an art in another but is all about result and no good SEO person or company should be afraid of results.

I am lucky enough to have a team who share my passion for constant improvement, but there are many very successful SEO people and companies out there who just deliver good SEO time and time again, there are also many who are not so good, so if you think you know what you need then that’s a perfect place to start from and way to evaluate your SEO support structure.

As a personal example, what I do on SEO is not right for everybody because when I work with people, not just with an SEO strategy, it’s all about understanding needs, short and medium term goals, other marketing activities you undertake, both digital and non-digital and ultimately helping to deliver results, I am also not in the free or low cost segment of the market. Basically I am here to only help entrepreneurial people and businesses grow and profit, and SEO is a part of this.

Take our SEO questionnaire to find out what you could expect to achieve.


We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming

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