What’s the difference between sales and marketing?
There are many different definitions on a formal basis and even more informal versions of what sales or marketing is, but for what it’s worth here is mine.
Sales are a one-to-one activity where you can listen and respond to a potential customer and should only be done prior to a transaction.
Marketing is the process that allows you to present pre-planned information to a wide but specific audience so that individuals are pre-interested, pre-motivated, pre-qualified and pre-disposed to purchase from you because their pro-active commitment and ultimately the sale will benefit them.
Also worth mentioning is the fact that Marketing takes place before, during and after a sales process, which may people fail to appreciate.
And just for a bit of light hearted entertainment, here a story to help (because we all now know that stories are the best way to get a message across).
Let me know what you think is the best definition of sales and marketing and I will share these in a later post.
We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:
- To manage our audience and email communication we use: Infusionsoft
- For most of our images, we use: Shutterstock
- Our web hosting and domain registration is done by: 123-reg and Realhosts.
- To automated and centralise our social media we use: HootSuite
- To help with SEO and lead generation we use: Webfire
- Video on this website is hosted on: Wistia
If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.