Why SEO plays it’s part in Paid for Advertising

Why SEO plays it’s part in Paid for Advertising

Why SEO plays it’s part in Paid for Advertising, Design or Social Media and Blogging, Multi-Media content and Hosting – they are all interlinked.

Success online is all about planning and consistent improvement and to do this you need to understand why SEO is relevant in everything you do online, let me explain.

Let’s start with hosting and a simple example; did you know that if your domain is on a shared hosting service, then the IP address you use is likely to be used by multiple domains and as such, Google and other search engines consider the content there of less significance, if you have one IP address per URL then this is best for your search engine rankling.

What about paid for advertising? Well no matter what you are paying to promote and where you are promoting it, adding the right words and terms to the content and the landing pages you create will help in SEO and it will help free traffic volume.

In the design of your site or blog, make sure that you keep things essay to navigate and also in text wherever possible, yes it’s nice to have your section heading buttons as graphics, but the systems used to seek out relevant content are looking for text so a slight compromise in design will almost certainly improve search engine ranking and quite often a site that is “too nice” puts people off too (bust that’s another story for another post).

When it comes to blogs, social media and article creation, it’s well proven these things do wonders for your SEO, but make sure that you consider who you want to head from a third party site to your site, why and what words, messages and terminology will help.

Last but not least there is multi-media content and this is a “biggie”. When you create things like audio and video, make sure you use as many SEO tricks as you can because multi-media is loved by search engines because of the vast amount of content contained within them, so much so that we have actually done a whole blog piece on this that you can find in our Video section.

We always have people ask us what do we use on this site, so here are a few of the most relevant service providers:

  • To manage our audience and email communication we use: Infusionsoft
  • For most of our images, we use: Shutterstock
  • Our web hosting and domain registration is done by: 123-reg and Realhosts.
  • To automated and centralise our social media we use: HootSuite
  • To help with SEO and lead generation we use: Webfire
  • Video on this website is hosted on: Wistia

If you would like to find out more about any of the providers listed above, we review them honestly, provide details of alternatives (as they may be more suitable for you) and also other services we use in our resources section.

By Adrian Fleming